inPoWered Lights utilizes modern industrial design and a patented battery backup to manufacture lamps.
The product features a discrete battery built into the lamp to provide lighting when the electricity is unavailable.
The target audience is women and men between the ages of 25 and 65 who are looking for convenience, security, reliability and modern design in their lighting choices.
The name inPoWered Lights has several meanings:
inPower – The Battery back up feature in the product means that it is always ready to turn on in case you lose power. So the lamp has power in it….hence inPower.
inPower – We want to empower women owned businesses so long term we are a company that empowers women to chase their dreams, the same way the founder has. Hence the play off empower to inPower
W – Women, making women owned businesses success
Lights – We are a lighting company…..the competitive advantage is the battery back up patent.
The brand will support Women’s Entrepreneurs and encourage/reward them with a portion of every sale given back to organizations supporting the mission.