We're an online store for stylish, colourful, ethical and high-quality stainless steel food/drink products (initially lunch boxes) for relatively young people (mainly between mid 20s and mid 40s) who are willing to pay a bit more for a product that truly stands out and sets the bar to a new level.
We have a vision - to be the TOP BRAND in this product niche, not necessarily by sales but by the impact our products deliver. When you purchase our products, it is good for the planet, it supports a good cause, and you do something great for yourself!
Some of the longer-term brand aspirations include:
• Minimum environmental footprint (zero plastics, maximum recycling, use recycled materials, eco-friendly colours, "cradle-to-cradle" design)
• Donating 5% of net profits to charity (buyer chooses the charity from a short list)
This brand will carry products that people eat and drink from. All products will be responsibly made from the highest quality stainless steel. Through their beautiful design and functionality, they will instil a sense of pride in their users and inspire them to make better food/drink choices and lead a happier and healthier life.
Visually and functionally, the brand's main themes will be colour, beautiful (and yet functional and minimalist) design, and enduring high quality.
The products won't be in the luxury category. They will be affordable but priced a little bit higher than the competition.