Circuit is a virtual tour product used by marketers in higher education (universities and colleges), hotels, retirement homes, retail, museums, amusement parks, and other businesses whose physical locations are closely tied to their service delivery. Circuit virtual tours let end users explore places online that they are interested in visiting, or becoming a customer of. Typically they use 360° media and other media formats to create an online guided tour of a venue, replicating the in-person tour experience.
Target market personas (clients we are building this product for):
marketing manager and digital marketing manager, post-secondary school
Recruiting manager, post-secondary school
Executive director and marketing director, retirement home
Marketing manager, Hotel
¿A qué sector dirías que pertenece tu empresa?
¿Qué colores quieres que tenga tu diseño?
Los diseñadores eligen
Otros requisitos relativos al color
See "Style Guide" that was created and added to the "Design Inspiration" for colour choices.
Para hacernos una idea de lo que representa tu marca, dinos qué estilos te gustan
Diseño de inspiración
illustration implemented inside word
don't like font
illustrated wordmark, company name in text
tough to read at first glance
colourful wordmark, text of product/company name
Flowing, use of colour
Use of colour, shape, layers, colour bands
Envisioning a logo + lockup with the word "Circuit" in a modern font but am open to some illustrative treatment applied to the entire word, but it should be subtle
Some word association concepts - tour, journey, path, interaction, knowledge, connection, guide