Initially starting as a joint FX and discount card for travelers. We are looking to expand into a lifestyle brand spreading across all modern media e.g. TV, digital magazine, etc.
Think; Lonely Planet, Virgin, Easy Group
We are looking to become a lifestyle brand for people who want to experience everything the world has to offer e.g. different cultures and experiences. Whilst also promoting a positive change within the world e.g. Volunteering and environmentally friendly living.
I want the company to be cool, un-pretentious, modern, un-corporate, global, bright and fun
18-29, both male and female. Many will be university educated who have taken a gap year or a sabbatical. People who are post-modern travelers wanting to see the world and experience everything it has to offer.
-The logo itself needs to be iconic and instantly recognizable through the font and writing style itself e.g. Facebook, Google, Virgin. Not through an actual logo e.g. BMW, Ferrari.
-It will sometimes be shortened to 3DW so they are especially important (possibly a pop art/ comic book style font). It could have some form of design to it though e.g. youtube, lonely planet.
Should be written - 3Day Weekend
-Not black and white. It needs to have a colour scheme associated with it. I like the idea of an electric blue lettering (similar to skype) with a silver outline. Must be a modern shiny logo
-The type of brands I am thinking along the lines of are; Superdry, Cobra (beer), Havaiana, Absolut Vodka, Local Celebrity, Victorias Secrets. All brands that are not too serious and corporate, but are instantly recognizable through its logo, colour scheme and design.
Other work such as further website, logo and branding design will follow with preference to the winning designer.
Thank you and Good Luck