BuyImpact.com (under development) - Helps customers find companies they want to support
WHY I CREATED BUYIMPACT.com
I use online directories often to find places to eat, shop, and get stuff cleaned and fixed. However, there’s often a long list of results that meet my criteria and have great reviews. To narrow down the list and decide which businesses I want to support with my money, I wanted to know more about them:
* Who owns them?
* Do they operate responsibly?
* What do they do to support their community?
I needed a database I could search so it would be easy to find companies I want to support when I need to buy something.
Our choices about where to spend our money make a difference! I hope this site will empower consumers to make an impact through the things they buy and places they go every day!
Thank you for considering my project! I'd love to see your work!!!
Age 15-50 (mostly 20s & 30s)
Both male and female, mostly caucausian, mostly urban
Well-educated & tech-savvy
Regular/mainstream consumers who want to find small, convenient ways to make the world a better place through their everyday purchases
We don't have any visual identity yet - so everything is wide open. Colors, imagery, etc. IT'S ALL UP TO YOU! :)
***CHECK OUT THE ATTACHED AWESOME BRIEF WITH MANY GREAT EXAMPLES that will be useful to you in many projects, company/site description, ideas and more info!!!***
*Empowering, bold, fun, different, smart, clean, fresh, "responsibility and making a difference made easy"
*Not too touchy-feely or hippie/alternative-want this to have broad appeal, not just for the super socially-conscious people
*I included lots of examples so you'll have a great idea of what I am seeking
*I’m not sure which word to emphasize – “buy” or “impact” ?????
*Don’t be too focused on “green” – that will be one aspect of site, but there are many other aspects
*I don’t want some overused, generic, cliché, cookie-cutter crap like swirls or boxes that could apply to anything. I want something creative and clever that looks like it was designed specifically to communicate both buying and empowerment/making a difference/making informed shopping decisions
*Usage: Primary usage will be on 1) web site (probably white background) and 2) on stickers/signs at businesses and on business web sites (i.e. yelp.com stickers) (on boldly colored or black background)
*Should have space for tagline: Know where your money goes!
* .com at end (small), (.com in vertical text could be one option)
I would like to see:
* Color version that can be on a dark background
•Optional: B&W version
Feel free to email me: firstname.lastname@example.org