"Nordic Crafts" is a new company that will sell various craft kits. Every kit will come in a box with all required materials for the specific craft project, including a guide. The craft projects will initially focus on accessories (such as jewelry, scrunchies, tote bags, etc.) and interior accessories (such as plant hangers, candle holders, door signs, jewelry displays, etc). Thus, many different types of materials will be brought into play, from painting, sewing, casting, and so on.
The purpose of the company is 1) to become a source of inspiration for people to engage in new craft projects and 2) to make it more easy/accessible to do craft projects (as all materials are provided in one kit and in the correct quantities).
The company will aim to have a strong social media presence, and the target audience is young females (18-35 years old).
¿A qué sector dirías que pertenece tu empresa?
Arte y diseño
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Diseño de inspiración
It is not a requirement to include the slogan/tagline in the logo, so it depends on whether it fits the logo or not.
The word "Nordic" is associated with creativity, innovation, "hygge", simplicity, functionalism - and the logo should ideally convey such feelings. The logo must be positive and contain color(s) - a black and white logo is a no go.
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