We plan to design and sell t-shirts and other retail merchandise that we can place a recognizable logo on to consumers. We also plan to align with various charities that are under the radar and could use a bulldog type mentality to overcome adversity. Target market would include both males and females, fairly affluent, age range is 15-40 that would want to align their image with our company logo.
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Diseño de inspiración
We are looking to create a brand image similar to well known and inspiring companies such as Nike, Under Armour, Puma, Northface, Spyder and Adidas. We would like our consumers to have a feel of inspiration that they can overcome challenges when they wear or use a ********* product, but in a clean and subtle way from a logo perspective. Logo should be somewhat modern looking and should incorporate some aspect of bulldog, as well as some element of toughness as the company name is a hybrid of both. To be clear, we'd prefer to have a logo that is more like the swoosh in Nike or the UA in Under Armour than the Georgetown Hoyas logo of a bulldog (trying to avoid an amateur style sports team look). The sketch should include a logo image and then also spell out the company name "*********" in some manner underneath the logo. Some ideas could include the side profile of an English bulldog's face as the B, but would like to keep this contest open and creative to new ideas, etc.
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