Cafe open Monday - Friday 9-5pm serving predominantly coffee, cakes, light lunches and dessert. Specialising in healthy options (real food, GF options, super foods, low sugar etc) and with the emphasis on really good coffee.
The cafe is fresh, friendly, fun, rustic, a bit quirky, child friendly and encourages guest to stay as long as they wish.
Picture; brick-look white feature wall, raw timber, brightly coloured chairs, large communal tables, greenery, large map of Australia on wall ( for visitors to indicate where they are from) kids area, comfortable leather lounges, industrial lighting, concrete floor. Menus on recycled paper on clipboards, aluminium tins containing cutlery, souvenir teaspoons used with coffee/tea orders, chalkboards, cake stands.
Primary target market - woman aged 20-40 with children aged 0-10
Secondary - Couples travelling Australia in caravans aged 55-75
Competitors: Local pub & takeaway store selling predominantly fried foods.