This is a software app intended for culinary professionals though it may be used by food enthusiasts, the intent is a platform designed for the specific needs of the professionals. Thus, the design should reflect professionalism.
Also hoping to achieve a feel of simplicity in the design, because part of the value of this software will be the ease of on boarding and overall very user friendly platform (chefs are not as a whole the most tech savvy bunch, as they shouldn't need to be, their focus is on great food and sound operations).
The design should not be too sleek and it should not be cheesy or too playful. The word Meez comes from the term "Mise En Place"; a french term that is ubiquitous in the kitchen environment, though it literally translates to "everything in it's place" the term to chefs and culinary professionals means much more. It invokes a sense of professionalism, efficiency, craft, and respect for the profession. The design should reflect this.
Ideally, you will add a very subtle graphic element, wether a strong line or other clean shape/graphic in addition to the text. Please no chef knives, chef hats/toques, etc. as those tend to diminish the value of the brand and intent.
I think most important here is developing a font and a few accents to the logo that invoke the feelings discussed above, so as to keep the overall design very simple and clean.
The image should be scalable. It will primarily be used on a web page and mobil application, but should be able to print large for promotional materials, t-shirts, etc. At least 2 colors or more (I like shades of the same color if that works, though not required).
No standard script font unless is an EXTREMELY simple script that is very legible. Ideally it will be a sharp but slightly rounded font exuding precision as well as simplicity.
The Slogan "culinary software" should be incorporated in such a way that I can remove the tag line when desired to only display the main logo. I can accept files within the adobe suite formats.