Objective: To create a logo for the online magazin/ blog arnevernerfritz.de
The Name Arne, Verner & Fritz should be part of the logo and can be either created in a wordmark (stand alone) or combination mark with a significant pictorial.
The current logo is based on a special typeface (hand written, apple type „HanziPen SC Regular/ Arne, Verner & Fritz“and looks like a signature. The „signature character“ should remain in the future logo development.
Background: Arne, Verner & Fritz is an online magazine/ blog launched in 2015. It is all about great design and the creative people behind. Each article not only gives important information about the product but also about the designer behind. you get information about classics like Fritz Hansen, Vitra or Knoll but also about products from new designers from all over the world. Arne, Verner & Fritz also gives informations on where to buy and where to get the best deal.
Target Group: 30-50 year old, interested in design/ interior styling, 60/40 women/ men, middle to higher income
Color code: black and white, grey & pastel highlights
Style: pure but not cold or exclusive, personal, inviting, modern but classic, balanced but surprising (spikes)