We are seeking a logo for a professional cosmetics range within our brand 'MakeupCo'.
The Pro range is a makeup range within the make up and co brand and cosmetics range that derives from a professional background. It was initially exclusive to make up artists and salons before becoming available for retail to the everyday consumer.
We require a premium feel. Nothing too playful and colourful. We do not mind the idea of some colour in the logo just nothing too loud and overwhelming.
The range will consist of products including make up, beauty tools and accessories. The logo will differ slightly between each product by incorporating the name of each product each time. i.e. Pro Lashes, Pro Glue, Pro Palette etc.
We would like an emblem within the logo that infuses a British feel, that can become instantly recognisable from one product to another. We hope to see some creativity within the logo as opposed to a logo that comprises of text alone.
The Pro range will be positioned at mid-range meaning it is available to people of all income brackets due to its professional capabilities and very reasonable price point. The look and feel of the logo should reflect this.
We would like a British/London themed brand, however we would like to keep the references as subtle as possible.
The logo should reference a company proud of its British heritage and should include the word 'London' within the logo, but again nothing too overpowering, or anything that may be perceived as cheap.
The brand will be retailed at some of the most prestigious retail chains throughout the Middle East. Therefore the brand must be able to sit well amongst well known designers and bespoke boutique makeup brands.
Despite appealing to woman of all ages, the brand would ideally appeal to woman aged 25-40 more than any other demographic.
Other logos we like the feel include The White Company, Rimmel London, NYX, Urban Decay and Benefit Cosmetics