Our slogan is "Ask Questions. Seek the Truth."
We are a cutting edge transmedia organization, utilizing social media to encourage grassroots communication and development. Our target audience is 18-25 year old Americans. Our actual demographics lie in 40-55 year old female Americans. We are actively trying to engage younger audiences, encouraging them to take part in global issues and education.
We have nearly 600,000 views on our YouTube page, http://www.youtube.com/projectgulfimpact
You can see our current feel and design at http://www.projectgulfimpact.org
We're looking to refresh our logo and create a brand image and icon that represents our roots in new media. Most importantly, we want an icon or image that we can put on tee shirts, stickers, and other memorobilia. At the moment, we have an outline of a pelican with a fleur de lis across it's back as our icon. We want something simple, like the World Wildlife Foundation's (WWF) iconic panda. See the attached images for reference.