We get new members for health clubs. We also provide a product that measures when people exercise. We also provide a service that of NPS (Net Promoter Score) to the fitness industry. In a nutshell, we encourage people to exercise around the globe.
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For 20 years we've had a logo `CFM' which stands for Creative Fitness Marketing and is a respected brand in the fitness industry. We are moving towards CFM Global and think that our old logo was a little bit dated. So we are calling the company CFM Global and it will be a `father' brand that will hold sub-brands under it.
We are also looking for a tagline something along the lines `Encouraging people to move' or `Inspiring physical activity'- but are very much open to suggestions. (Under our CFM existing brand we are known as `The worldwide leaders in health club promotions'. Although we have 3 in-house graphic designers, I'm after a fresh approach.
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