We monetize useless traffic on your website. Every website has a problem: 90% or more of their visitors don't convert or do anything productive. We take people that "bounce" and allow the publisher to derive value out of them. The "Exchange" part comes in as other companies get to bid for advertising on your useless traffic.
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This design needs to be professional. Bounce Exchange is being looked at for venture funding, and the artwork has to be top quality.