Create the next logo for Car Caring by RUETEK

Car Caring by RUETEK

Concierge service for car owners. Basically, everything concerning cars and making life easier for their proprietors, be it insurance, chauffeur service, or simply just getting somebody to wash the car. One number. For everything.

The target audience is (stating the obvious) car owners. Due to the location of the company, Monte-Carlo, we have an abundance of high-value clientele, allowing us to focus more on exclusive cars and luxury services.

Think Pinifarina. It's a subtle yet effective style of writing. The main part of the logo should be focused on "Car Caring". The "by RUETEK" should be very subtle, something in the corner, as RUETEK is the umbrella company under which several services will be offered. We were thinking of incorporating the shapes of car keys from popular luxury cars, such as Bugatti, Ferrari etc. The whole thing has to have a flow, be simple but still catch the eye and stick to those that see it. Remember, this is what we are going to identify ourselves with, so it's got to be as timeless as possible