Bathurst Revival Logo Design Brief
The Bathurst icon of the Mount Panorama itself distinguishes this from all other race circuits in Australia as the drivers are challenged by a long 6.2 km road circuit that is extremely challenging and unforgiving due to it steep gradients, long fast straights and blind, sharp concerns. It's one of the few race circuits where you actaully drive up and down a mountain and it's rated #4 on the list of the World's Most Famous Racing Circuits on fastestlap.com
Like Silverstone in Britain, Bathurst is the undisputed home of Australian motorsport. The Silverstone logo attached is contemporary using the visual colours of the Union Jack and adding dynamism of the arrow shapen lines to depict speed.
Maybe try a mountain visual device with Southern Cross stars attached [not the Australian Flag which includes the Union Jack and the extra star] with the words BATHURST REVIVAL to end up with a simple yet iconic logo like the Silverstone or to a degree also the Phoenix or Denver logos attached.
We are trying to appeal to motor sport enthusiasts - 20-60 y.o. male skew. While the event will initailly focus on cars we don't want the logo to depict a style or part of a car as our plan is to expand the participation to include a very broad range of vehicles, motor bikes and possibly aircraft.
Slogan Idea: Blast from the Past.
P.S. Can you please provide me the benefits of this promo offer I clicked?
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