Our advertising product is a calendar with a lot of coupons around the calendar itself. We mail thousands of these to the community for free, while those that advertise with us pay a small fee to have a coupon or ad in the calendar. We currently have a website and a logo (supercalendars.com) that we are redesigning, so there is NO NEED to follow the current logo design or color scheme (we're trying to move away from the strong green currently on there). We pride ourselves in providing affordable advertising and great deals to the community. We want the design to look and feel professional, attractive, and fun.
Cuéntanos a qué tipo de público quieres llegar
Our target audience is two-fold. The first is our advertisers - they are local businesses (some chains, some small businesses) that would like to increase traffic to their institutions by providing a coupon of value to the people that live in the area. The second is our consumers - they are local residents who are looking for a good deal, like to save money, and enjoy finding a bargain (consumers will also be visiting the website often for online giveaways and online coupons).
Professional and simple
Attractive and appealing to advertisers and consumers
Fun without being too cutesy
(current logo found on our website: supercalendars.com; DO NOT need to use the current design to go off of; we're trying to move away from the strong green color currently on the site)
"Super Calendars" is the name of our company and "The Ultimate Coupon Calendar" is our tagline