Create the next BIG restaurant Chain Logo!

Badfin's

brew & food

In regards the name we are open to deleting the apostrophe or keeping it. The brand will target a beach tourist demographic (all ages). Our design intent is to be edgy/counterculture/fun (a la California trendy). WE ARE NOT A SEAFOOD RESTAURANT. The concept is a casual bar (beer/coffee) & grille. The location will be on the beach with a sunset view. The concept will have a focus on music (i.e. reggae rock, ska punk, alternative rock, etc).

I'd like to explore the following colors:

Dark neutrals: Formality, mystery, exclusivity and luxury.
Reds: Energy, action, passion and love.
Let designers make suggestions:

***Update 2/14/16***

Welcome to the final round! We want to thank you all for your submissions...This is still anyone's competition to win!

Our group would like to ask all remaining contestants to provide their best abstract representation of the Badfin's logo.

You will find an example of what we are looking for below in the attachments. Please use this example for inspiration. Our group is looking for an outside the box, creative approach to this logo. Please remember we want our brand to convey a hip, cool, and edgy feel. We do not want a mean looking fish, but confident and cool is what we want to achieve with the entire look including the typography.

A few words that describe our brand: Simple, Cool, Modern, Edgy.

Please feel free to reach out with any questions/clarifications.

Thank you again to each one of you for taking the time to provide submissions. We look forward to awarding a winner!

- The Badfin's Team