THE LOGO SHOULD:
– Be clean and modern
– We like the idea of using strong, sharp angles to convey a sense of abstract modernity. Less playful and more serious, but thrilling.
– Work with and without the brand name. We would like a version of the logo that includes the words "SteamPoker" as well as the brand icon.
– Edge towards abstract.
– Be a recognisable brand icon - this icon will potentially be used as the logo, without the accompanying text "SteamPoker". So the logo must stand on it's own to denote the brand without the accompanying name.
– Work well on a dark background and should still look good in both black and white.
– Overall deliver an icon that is clean, modern, distinctive, memorable and simple. It should work in neutral black on white, as well as white on black - it should be adaptable for us to incorporate it with various colours to suit our branding. It should be adaptable so it can work and stand out as a small icon, beside our brand name "SteamPoker" as well as on it's own, in various sizes. We think the way of achieving this is through a letter mark, incorporating S or SP as our initials, however we are open to other abstract emblems or icons, assuming they manage to capture the essence of the brand and relate back to the name in a recognisable way.
WHAT WE WANT FROM YOU:
– We are looking for a designer that thinks outside of the box, and for themselves - delivering a logo that we see and instantly fall in love with.
– We want you to deliver something that is unique enough to be recognisable as OUR brand, not just any other brand - but not over complicated.
*** If you feel you have an idea which goes against some of our requests that you think would suit the brand, feel free to run with it. You are the creative designers here, so surprise us with your creativity.
Here's a great article on the 7 attributes that every great logo should possess:
WHAT WE DON'T WANT:
We don't want cliché unoriginal or obvious logos that incorporate poker cards for example.