We are a virtual marketplace for auto dealerships (think Amazon.com for car dealers!). We sell everything but the car with a primary focus on digital marketing solutions (websites, email marketing, display advertising) that help dealers save time, cut costs, and sell cars.
We were founded on the fact that large dealership groups are able to negotiate large discounts on the products they need to sell cars, but smaller, independent auto dealerships (our target market) aren't allowed the same price-based competitive advantage.
We stand between vendors and our members to ensure our members receive the highest quality, most innovative, and trustworthy products in the industry -- at the best prices. We want to represent innovation, modernity, and trustworthiness within the automotive industry, and we want to make a statement when we do it!
Our target audience:
Males 35-48 YO with a HH income exceeding 70K. They have been in the auto industry for at least 10 years and are very busy, often working more than 50 hours every week. If they have free time, they like to watch football, play golf, and go fishing. They live and breathe cars, and enjoy having - and spending - money. They know every sales trick in the book, and are highly skeptical of new vendors who many be untrustworthy or have defective products. Thus, when it comes to new products and innovation, they are often cautious and need reinforcement. They prefer cold, hard facts and simplicity over advertising "fluff" and far-fetched promises. They are competitive, savvy, energetic, and extroverted.