photomonda is a web based company focusing on travel photography. It
will offer ebooks, video tutorials, workshops and journeys with the
target to improve its client’s photography skills.
To reach its customers it will run a homepage
(http://www.photomonda.de) with a connected YouTube channel and a
Facebook page. Via these channels it will offer a lot of valuable
content relating to making better photos. Revenue will be created via
payable ebooks, video tutorials, workshops and journeys.
The face of the company is Oliver Haller, who is a travel
photographer. I decided not to use just my name as a company name,
since I want the company to be able to expand beyond me. Nevertheless
I would like to add „by Oliver Haller“ to the company name to
stress my person.
photomonda is a combination of photo and monda. Monda is Esperanto
and means the world. Together this fits nicely to the scheme of
Companies with a similar concept are e.g.
http://www.stuckincustoms.com , http://www.photoserge.com or
Target customers are amateur photographers. Their age will be 35+,
since this group can afford more expensive workshops and travel
arrangements. The service will start in German (Germany, Austria,
Switzerland) but may also expand to the English market. Thus the Logo
will have to work for both.
I wrote “photomonda” with lower case at the beginning, since this
symbols the internet, but I am open for suggestions with regards to
The logo should also work in black and white since it may be used as
a watermark on pictures too.
I am open for color suggestions.
- No camera symbol, this is just too straight forward
- Please create a color version and one in black and white for
- The logo should be somehow simple and elegant, not too lurid colors
- Maximum two colors in the logo (in addition to black and white)
- At least one element or part of an element of the logo should have
- The pictogram should be on the left or in, but not on top of the