Create a logo for a software development company of Health & Fitness producsts: DigitalFitness

DigitalFitness

*** Goal of DigitalFitness.ca

The brand is all about building smart computer products/tools related to Health and Fitness. We do *software development* of H&F products. DigitalFitness has for goal to create products for people that really care about their progress and results (athletes) as well as helping coaches to make better plans and take better decisions. Future products might have their own logo too..... but I need something really awesome that people recognize for the main brand.

Slogan: *Building Strong Softwares*

*** The main sports (but not only) you should think of when you hear DigitalFitness

- Crossfit
- Powerlifting
- Olympic weightlifting

*** What you should think about when you hear DigitalFitness

- Activity Tracking
- Habit Tracking
- Building muscle
- Progress!
- Take Better Decision
- Data analytics
- Data visualization
- Athletes Management
- Better coaching
- Training planification
- Nutrition
- etc.

*** Logo

I am really open-minded for my logo but here are some points to keep in mind:
- I love simplicity (but originality is a must)
- I love **flat design**
- DigitalFitness is a brand that must represents *software development* expertise of everything
related to Health and Fitness.
- I will probably put the logo someday on a t-shirt.

*** Logo that I like:

- http://www.torchbox.com/
- http://basho.com/
- http://www.rovio.com/
- http://gruntjs.com/
- http://cdn.99u.com/wp-content/uploa…9.png?cb=1
- http://speckyboy.com/2013/09/26/fla…o-designs/
- http://speckyboy.com/2010/08/12/30-…animals-2/

Don't hesitate to send me email at alan [at] alanb.ca if you need more info or want some guideline. I'm very responsive. Please try to avoid something too related with fitness. ie. a muscle guy.