Dooring is the name given to an incident whereby a driver, or passenger, of a parallel parked car carelessly opens their door in the path of an oncoming cyclist. This can result in serious injury or even death.
The door zone is a 1.2 metre space to the side of a parallel parked car, the space which the door occupies when opened. Unfortunately, cyclists are not often given separate lanes and cycling lanes are often directly within the door zone due to lack of space. This makes dooring a frequent concern for urban cyclists.
Dooring is hazardous because it happens very quickly. It takes only a second for a door to open into the direct path of a cyclist.
DoorAware is a low cost after-market product which fixes to front guard of a motor vehicle (external) and indicates to approaching cyclists whether the vehicle is occupied or not via a bright reflector i.e. someone has parked their vehicle but has not exited yet.
This early visualisation allows cyclists to identify a potential door opening in advance and take precautionary action to avoid it by slowing down or safely riding outside of the door zone.
DoorAware has been designed to reduce the number of serious injuries and deaths caused by dooring incidents on our roads, particularly within urban areas where there is a high population of motor vehicles and bicycles.
The logo shall be appealing to both motorists and cyclists.