Desired Color Scheme:
Red and/or Blue (optional)
clean, upscale, iconic (but not too scripty!)
Accepted File Formats:
Standard Web Formats (.jpg, .gif or .png); Vector Formats (.eps, .pdf or .ai)
this firm markets its services to residential neighborhoods - primarily targeted at women. The logo needs to communicate their name, the tagline (choose dixon) and their breadth of services (if possible). The owners are partial to the colors red and blue.
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ADDITIONAL NOTES | 3/20.08:
their identity should appeal to an upscale audience -- think clean lines, but not *too* script, and should reflect a customer-focused approach to painting and home repair.
the dixon team is large (with several on-site painting teams) -- and so we'd like something that communicates the breadth of their presence.
let's go with rich saturation: something for a mostly female, upscale (large home) market. (think Martha Stewart, Behr paints, Sherwin Williams paints... for a richer, deeper feel)
we're looking to communicate their customer-oriented approach: they go the distance to help with paint color selection, quality painting and home improvement work -- with expert cleanup, and a 5-year guarantee.
(think: 'the white glove' approach to painting)