What disease does your website/brand cure?
Most people think just because you love throwing dinner parties and dining out you can successfully open a restaurant. They think because they love food and know how to cook they can run a restaurant. These misguided ideals are the symptoms of a disease that we aim to cure through education.
Describe the essence of your website/brand in three words.
Education. Community. Resource.
How will the lives of people in your target audience be different after engaging with your website or brand?
An aspiring restaurateur will have access to no-nonsense information about the food service industry; A disillusioned education in the realities of the industry. An existing operator will have access to the tools necessary to turn any restaurant into a successful place of business. Above all anyone who engages with our site will find a community of passionate like minded people committed to one another's success.
How will someone in your target audience know when it’s time to look for a site like yours?
They will either be looking for educational tools to get started or operational tools to apply to an already existing business. They will be looking for a community of like minded business people to which they need to belong.
How will someone in your target audience feel after his or her first experience visiting your site?
They should feel like they found a place where their needs are understood. A place where they feel like they belong.
How will someone in your target audience feel after visiting your site consistently for three months?
They will feel like they are part of an inspirational community of like minded business people committed to one another's success. They will feel like they have access to an invaluable resource that they can leverage for years to come to help them build a sustainable and successful restaurant business.