We are looking to launch a new on-line dating website (and mobile app). The site will be free to use for anyone who is active on the site (i.e. responding to chat requests from others, viewing profiles etc). With paid for services for enhanced services and/or people who want to be listed and matched but not be active in doing so. A key USP of the site will be it's use of science to help match people (drawing on proven academic research into personality types, attraction and shopping behaviour!), and give users advice on how to get on with each other.
There are numerous dating sites out there to review the competition, examples would be eharmony.com, match.com, pof.com, zoosk.com,....
This is a very busy market, so we need a memorable and unique brand identity that reflects our core competencies / values of "people on this site are really / actively looking to find someone (for a date / relationship)" and "the matching / recommendation algorithms we will use are better than anyone else, and will match you with better people who otherwise you would never have found! "
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As you can see - We haven't yet chosen a name, we want to see brand alternatives for all 3 names to help us choose the name. NOTE: There will be only one winner for the competition, not one per proposed name.
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