We require first and foremost an identity that is optimized for mobile, specifically display within the constraints of the iPhone, BlackBerry and Android browsers.
"Simple, elegant and to-the-point" describes both the content we provide to our audience and the visual qualities we're seeking in our brand. It's not juvenile, cute or folksy.
Our brand says what it is ("Reviews Near Me"), and the visual identity of this brand needs to support this message. It should be memorable and compelling but not overwhelm or get in the way of the main reason our users click through to our content - to find time-sensitive, location-specific information.
Ideally the successful logo designer should be interested in participating in ongoing work, including the development of the UI for the mobile users and the admin interface for our content creators.
Our brand is non-existent right now, so you're starting with a blank canvas...