Create a brand image for sustainagrip. Good grip durable Kitchenware - design beauty, eco, softness

sustainagrip - Sustain A Grip (all one word) can have capitals or small letters

Strength Balance Comfort

We sell Kitchenware with good grip, non slip, design, eco friendly,
BUT strong, functional, durable - yet soft, comfortable & feminine

Make clear it is a kitchenware brand - illustration?

We sell - durable design conscious kitchenware

Cooking lovers who need good sturdy tools and kitchen ware but have a eye for design, and especially appreciate a softer tasteful more interior led touch. P

Professionals 28yr upwards. Mid price item. example £22 non slip, eco material chopping board set, pale green and grey. For sale in America and Europe

Expectation - brand image quality high like products. But affordable.

although sustainagrip is eco friendly, its main element is a double play on sustain... strong, stable grip non slip items (first) eco friendly (second)

Brand to appeal to Men and women. Yet leans to feminine feel. Competitors are very Manly designs and black, red, etc. So needs to be simple, softer, classic yet stylish

Main colours white, pale grey, nordic/scandi feel, pastel. simple yet strong.

See interesting colour swatches attached

Main element is STRONG GRIP, eco is the bonus.... softness is the feel.