We sell Kitchenware with good grip, non slip, design, eco friendly,
BUT strong, functional, durable - yet soft, comfortable & feminine
Make clear it is a kitchenware brand - illustration?
We sell - durable design conscious kitchenware
Cooking lovers who need good sturdy tools and kitchen ware but have a eye for design, and especially appreciate a softer tasteful more interior led touch. P
Professionals 28yr upwards. Mid price item. example £22 non slip, eco material chopping board set, pale green and grey. For sale in America and Europe
Expectation - brand image quality high like products. But affordable.
although sustainagrip is eco friendly, its main element is a double play on sustain... strong, stable grip non slip items (first) eco friendly (second)
Brand to appeal to Men and women. Yet leans to feminine feel. Competitors are very Manly designs and black, red, etc. So needs to be simple, softer, classic yet stylish
Main colours white, pale grey, nordic/scandi feel, pastel. simple yet strong.