The feeling that we want to create is best described with the following words: clever, craftsmanship, innovative, natural, minimal, healthy, sustainable (in no particular order)
Please look at the website of our first product, the Relaxx Footstool:
http://www.relaxx-footstool.com/ (open in Chrome for best result, still in progress)
The Relaxx footstool is in line with the general vision of our company: it is adjustable in size to fit people's needs, strong and made of sustainable material (bamboo) and design-wise much more attractive than it's competitors. The goal of the product is to get people into a healthier position while going to the toilet.
The colors and photography that you find on the website are also given much thought and are aligned with our main brand; Fox & Fern.
Two great examples of brands that are in line with Fox & Fern: