The logo should consist of both a graphic presentation and the brand name. Ideally, the two should be separable but we are open to the designer’s creative ideas.
In terms of the graphic presentation, it should include the two key elements in the brand name – wish & wave. The design (1) should help set the tones of the overall website design and (2) will be used as a unique and visually recognizable icon on business cards, letterhead, presentation slides, etc.
Further elaboration of the two elements is shown as follows. Please note these general guidelines should by no means limit the designer’s creativity.
Wish: please use a warm color, such as maize or orange. Please be creative in what you think represents a wish graphically.
Wave: please use a cool color, such as indigo or navy blue (a few shades lighter should be fine too). Some common associations include ocean, wave, etc – something that transcends geographic boundaries.
Style: clean, crisp, cool, contemporary, consumer-oriented, cute but NOT too cartoonish.
Font: round, modern-looking fonts are preferred. We want to use only small letters. In addition, there are two Ws in the brand name, which may provide room for creative ideas.
Format: the final design should be delivered in the Adobe Illustrator file format.