Just some ideas for the vibe.
Clean, informal, avoiding cliches. Inofrmal, professional but warm. Edgy is OK. Use in basic business comms, cards, product lists and on line use. Maybe no grapes...
Distribution isn't an exciting term but it also makes it clearer we don't sell to general public. Can the logo support the idea that we'll get you your order promptly and without fuss.
Free Run Wine is probably how we'll be known and recognised. Maybe even Free Run within the industry. Have fun with it. Express a fairly irreverent personality. We're not wine snobs but some of our suppliers and customers are for sure. We probably need to find a balance between looking recognisably serious and yet easy to deal with a very focused on customer happiness!
Please ask questions, email or phone if that's better for you. The middle of Australian and New Zealand business hours for phone calls (travelling back and forth). I won't make much sense if you wake me up at 5am.