other than the logo having the be fresh, use the colour crimson the breif is fairly open. just to make it clear the logo does not have to be crimson.... but it should have the colour crimson in it somewhere (even if its a logo on a crimson background...)
we will provide feedback and narrow the breif as designs are submitted
attached is an image we like and feel could be a good look and feel for the style of the logo. however were open to suggestions and new ideas. (NOTE: the logo attached is a style we like... its retro.. sure.. but its so retro its cool and fresh.)
please be as creative as you like, just make sure the logo design is fresh, modern, funky, but above all it should be a very professioal design..... no tacky designs please :)
if you have any questions please, fire away we are going to be very active on this.