***NOTE: "ISI" is the brand mark. "Institution Solutions" is an additional, but not mandatory, inclusion.
The number one priority is to convey "legitimacy," "strength" and "competency."
Think strong, iconic technology, financial and insurance brands: IBM, Chase, Prudential, Allstate.
The primary consumers of the the logo will be potential customers (i.e., officers of credit unions, insurance brokers, HR managers). They need to feel secure in a relationship with ISI, and that we know what we're doing.