008 is basically a goodwill project established to help charity organisations in developing nations with support from retired professionals from the developed world.
Background to 008:
Immeasurable talent, experience and professional wisdom is available in abundance among retired business professionals but lies largely redundant. Adapting to a life of pure leisure after decades of corporate responsibility is not easy, 70% of executives retirees complain of being bored. We plan to channel this talent, experience and wisdom into struggling charity organisation around the world in desperate need for help.
008 is a non-profit organisation.
Cuéntanos a qué tipo de público quieres llegar
The logo is targeted to attract and excite retired executives, a new challenge.. a new horizon - to do something good.
The retired executives (male and female) are asked to join a know-how database as a 008 Agent - the 007 James Bond concepts (without the guns) – 008 is a goodwill ambassador. We play a little the 008 goodwill agent game with the executives to give it a bit of a thrill. Also the impression of "goodwill", if you can visually show that???