I'm looking for a clean, professional, contemporary (it should look & feel current without being too trendy or ephemeral) and engaging logo to use on our website, for promotional materials, business cards and for overall branding. The logo could utilize graphic elements or icons (e.g., a magnifying glass to emphasize the "spotting" of trends) but should not be cartoony, flamboyant or cheeky. The choice of font should complement the goals/attributes of the site: helpful, accurate, active, rewarding, surprising (in terms of the data it uncovers).
Because we will be using data from Twitter and other social feeds, my inclination is to use a blue color palette (though it should not match Twitter or Facebook's colors) but I'm not averse to other color palettes that may work.
The proposed tag line for the service that may be used in conjunction with the logo is: "Real-Time Trends Revealed." However, I'm open to other tag line concepts and suggestions.