Tagline: Connecting The Dots With A Stroke Of Genius
At Smart Group, we help connect the dots for the operational and marketing processes of SMBs, Enterprise, Government and Non-Profit groups with our SMART Framework.
There are two sides to the house we run.
Operational (Left Brain): We create custom software solutions to eliminate business process inefficiencies that are ignored by ERP systems. The industries we help with this service are mostly Enterprise HR, Accounting Firms, Oil and Gas, and Government.
Marketing (Right Brain): We provide the vision and implementation for Go-To-Market Strategies, Complete Digital Marketing Strategies, Branding, and Campaign Strategies. The industries we help with this service are primarily SMBs and Non-Profits.
Our SMART Framework is a business process that both sides of the house can utilize: S= Strategy, M=Manufacture, A= Assess, R=Reveal, T=Train
Here is our thought process behind our tagline:
We minimize wasted human efforts to get more value out of their operational and marketing investments. It's like connecting the dots.
We like "a stroke of genius" because it describes how the dots are connected, and also brings to mind an artist paintbrush on a canvas.
Connecting the dots also brings to mind the synapses in your brain, and the genius refers back to our company name.
We are very much a science/data company, but we lean towards neuromarketing. That being said we could go with a novel theme ( think polka dots, pointillism, comic book art, Andy Warhol-esque) but proceed with caution. Anything that appears 'novel' is very dangerous and when not properly handled will end up with a negative association with our brand. Studies show that despite traditional marketing's pervasive efforts to appear as novel, people prefer familiar. So, we can use novel but we have to provide a pathway to 'familiar' so that the negative association doesn't get created. A pathway that focuses on rewards and learning. This is open to suggestion and interpretation, but for example, if you go with an artistic approach, you may use "old school" art styles that feel familiar.