ROCKHOPPER Coffee is a start-up gourmet coffee company. We are intent on serving the highest quality gourmet coffee online and in retail locations. We offer coffees from all over the world. We also intend on carrying a line of retail merchandise, including custom-branded mugs, hats, T-shirts, and much more. We want our coffee and product line to be highly sought after by a growing base of loyal customers, who continue to enjoy our products long after their first experience with Rockhopper Coffee.
We want to target coffee drinkers (20-50) that appreciate a gourmet coffee without any pretense. In essence, we want to remain fun but high quality and would like to attract these customers. Our coffee has the best combination of strength (imagine a rockhopper's "personality") and taste (a super fresh variety).
We require that the finished product be delivered in a digital format and color space so that it can be manipulated by printers and suitable for print. The logo will be used in a website. The logo will be used on coffee bags, cups, tshirts. The winning design should provide a layered RGB file in Photoshop PSD or Fireworks PNG format or Adobe Illustrator. We need a flat JPEG version, as this demonstrates how the layered file should appear.
Any commercial fonts included in your design should be rasterized, outlined, or acquired legally by the contest holder.
The Rockhopper penguins are small, aggressive, crested penguins so named because of the way they hop from boulder to boulder when moving around their rocky colonies. Rockhoppers have distinctive crest feathers on their heads, bright orange-red bills and red eyes. We want the logo to incorporate these personality traits and characteristics.
We want the logo to include 2 things:
1) A Rockhopper Penguin
2) The words "Rockhopper Coffee"
The logo should strike a balance between hip and fun. As a reference, companies and logos we like range from Caribou, Bad Ass Coffee, Gorilla Coffee.
Please contact us with any questions.