The target audience are young mothers (or even fathers) who just had their babies or have young kids until the age of 10.
No matter if a girl or boy the like to dress their kids in a very fashionable way for any occasion: a trip, visiting friends and relatives, special occasions, leisure, etc.
They are tired of the fashion they find in common stores and are striving for the special look. They already shop online and order clothes for themselves through the Internet - probably even for their kids.
As a family they earn enough money to be able to enjoy life - they travel, they do excursions, they meet with friends. A good proportion of their budget is dedicated for fashion and clothing as they like their kids to look properly and stand out of the crowd. But this doesn't mean that they want to spend all their money for fashion and clothing. That's why Gucci and other brands offering fashion for their kids is not an option.
This is where Cocon Rouge steps in.