Our client, Clingg is a digital agency for the masses that has a kick ass name and is looking for a kick ass logo. So that you have perspective, our client (Clingg) has asked us to be sure to clarify what the name means to help you clearly understand why they chose it and hopefully translate that to the design you do.
There are two variations. The first concept is around "holding on tightly", the literal translation...as in hold on as Clingg will take you for an exciting ride of success. The second is more abstract and focused around "helping Clingg's customers to create stickiness". For example, think suction cup, think sticky tape or anything that sticks.
ONE OTHER IMPORTANT NOTE, WE REALLY LIKE THE FLAT DESIGN EVERYONE IS GOING TO. SIMILAR TO GOOGLE'S PLAY LOGO, IO7, THE WINDOWS 8 OS ETC.
WHAT THEY DO
They create custom design and marketing campaigns for those who's business is either a technology company or leverages technology as a core product/service. Examples would be any software as a service product, mobile app companies, apps, software sales and others. Clingg offers a full array of design and marketing services such as; Web design, Graphic Design, Video Production and Editing, Strategic Consultation, Reputation Management, Content Writing, Brand Management and much more. You may ask why an agency is having their logo designed... because they cannot design their own logo so they have asked us to help facilitate a 99 Designs contest. There will be a winner!!
WHAT THEY WANT
Please see the attached word doc for further details, examples and more information. Note there are two distinct ways to go with this logo, either using an icon and then a word mark or just a word mark. Please be sure to closely stick to these two scenarios. LASTLY, if you do a word mark, please do not just use a font, we are looking for hand drawn unique fonts.