ClearRewards will be the leading reward and loyalty web site for consumers to join and receive great rewards and benefits. Members will need to identify with the brand of the site as an exciting place where they will want to come and visit daily. We want the logo to represent a combination of fun and professionalism. The site will build trust with the member community while being engaging and fun.
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We will need to appeal to a broad range of consumers over the age of 18. Target market is US and Canada. The members will be given opportunities to participate in different programs to earn rewards. Members will be part of a special community and we want the logo to be something they will remember. They will be proud of the logo, it would look good on a shirt, hat, so on....
We are open to all colors but the website background should be mostly white and clean looking. No clutter. Play in the word "Clear" = transparent, clean, easy to understand, trust, etc....
The logo should feel clear and crisp and will be going on a site where less is more.
Reward is an important component as the members need to know they are receiving something for their time and participation in the community.
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