Media Children's House
Media Children's House (MCH) is a private Montessori school, located in Aston, Pennsylvania, specializing in children from the ages of two years to elementary school. At MCH, we look at each individual child as a unique person possessing the ability to live, learn, and love. We encourage each child to be him or herself, express feelings, and be the best he or she can be.
MCH is presently undergoing a website redesign (our site is VERY out-dated). Looking for a modern, professional, and school-appropriate logo to finalize the new website launch. This logo contest is being managed by a school-approved 3rd party.
As a pre-school, MCH's target market are parents of young children. Parents are typically between the ages of 25-40 and usually are very web-savvy.
New logo should be modern and professional - but also happy/fun. Should appeal to both parents and children. Very important to note that MCH is an accredited school, not a daycare facility. Logo should not be baby-centric, as we do teach up to 5th grade. Logo concept should strike the right balance of fun & high quality education-if possible.
We are not 100% set on colors, so don't base color scheme solely on the bright orange/yellow on demo site. That color is likely to change (based on winning logo of this contest). Current school colors are dark red/burgundy, similar to what's on current site. We would prefer to see options in this color, but not opposed to other options if they look better.
Logo needs to look great on the web and print - outdoor signage, snail-mail campaigns, 4 year old kids wearing school t-shirts, etc.
Would like to see an icon associated with logo. We have used an 'owl' in the past, to indicate idea of wisdom or learning. Not 100% fixed on owl concept, so please send creative ideas. A schoolhouse icon might be interesting. No apples, school buses, etc.
I will attempt to provide as much constructive feedback as possible. Thanks for reading & GOOD LUCK!!