The logo should reflect the principles guiding the brand. Just like playing hockey in the neighborhood, the logo should only contain the essentials. It shouldn’t elevate itself with prestige or elegance. Hockey is a fast-paced, intense sport full of emotion. That is why players get in fights, and hockey is like a fight club in a lot of ways. No matter your background, when you step into the game, everyone is equal. It’s a place where ordinary people go all out, give it 100%. Although welcoming and open to all, Schoolyard Puck requires genuine effort as an admission fee, uniting those willing to pay their non-monetary dues. The logo should capture the essence of what Schoolyard Puck is.
The primary place this logo will be seen is on the header of the website. It will also be used as an icon for the corresponding Facebook and YouTube page. It will also be used for promotional material such as bumper stickers, hats, buttons, patches, etc. The logo should be very versatile so it can work on a business card, letter head, or stationary.
As far as specific design suggestions, I realize the name is long so it may be hard to squeeze it all in. Feel free to use a symbol, a letter, or a combination of letters to represent the logo. If you do, please include a version with the full name "Schoolyard Puck" next to the icon. Currently Schoolyard Puck has no official font.