Coral Breast Centers for Brachytherapy
Coral Breast Centers for Brachytherapy will offer women throughout the country the opportunity to have a five day targeted course of radiation after lumpectomy rather than the 6.5 weeks of daily radiation that is currently offered Brachytherapy is a new form of radiation that requires specialized equipment and physician training and as a result it has not been well adapted across the US. CBCB will bring this novel treatment to cities that have not yet developed this technology. We will partner with local radiation physicians and help them develop the expertise to safely and accurately implement this treatment
Women with newly diagnosed early breast cancer that have opted for lumpectomy and are in need of radiation. We would like CBCB to become a recognized brand for excellence in care of women with breast cancer.
The colors need to be some shade of coral and sapphire blue. We chose the name coral for its association with the water and calm. We want the logo to reflect healing.....serenity with competence... this is a real yin/yang concept as the radiation therapy is extremely cutting edge and yet the centers will have a calm, meditative feel to them, much like women experience when they go to a spa.
Cancer, of course, can be a very scary experience. But going to our center will not be like going to other doctors' offices. The experience will be positive and uplifting, providing an environment, giving women strength and power. It will be a patient physician collaboration, working together as a team, making choices together.
As this is a new company we do not have pre-existing materials and are very open to ideas. Be creative.