I work with other entrepreneurs and creative types saving them time, energy, and reducing overwhelm by a) taking care of the behind-the-scenes aspects of their social media or b) helping social media newbies get started, explain things in easy-to-understand terms, and helping them effectively use social media marketing. I'm someone who doesn't come across as the typical "social media expert" type but can take the stress off of these entrepreneurs by being able to talk in layman's terms while actually being able to effectively use and teach social media. I rescue time for them to use for their genius work.
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My people are entrepreneurs, solopreneurs, creative types, and professionals who are busy and overwhelmed. I tend to attract women in their mid-30s to early 60s but do work with some men as well. My people tend to be more right-brained (creative, intuitive, holistic) and want to focus on the creative side of their work. They are action oriented and happy to let me take care of the busywork details.
Catchy yet classic and professional.
Fun and creative.
Bold colors but not neon - bold blues, oranges, greens. (see Twitter account for examples of bold colors I like http://twitter.com/emilyrlong)
No red or brown or black as major focuses - no red at all.
Would prefer the focus to be on the "Time Rescuer" brand rather than the social media aspect.