Silver Stork is a research company I've had for 8 years. It was created to specialize in insights and research with and about Moms. We have been wonderfully successful but the market has changed and so do we. I have taken a hiatus from really marketing the company and have decided I want to change the services a bunch and need a new logo to go with it. In the past the brand was very much 'mom centric'. More modern MOm ... purple and apple green. Stylized, 'chic', pretty. That's what we wanted ... to reflect the new more modern Mom.
Continuing on that theme, we would like to evolve the brand to connect more with our evolved services. We are now going from a general research focus and 'intelligence' company (our original tagline was Mom Market Intelligence) to a innovation company or idea company. We are taking all of our research online so it is seemless. We are focusing on creating ideas ... more than informing ideas. We want to be more: digital, more modern, more inspiring, more active, more inspiring.
The core service we will offer (and may even consider evolving the name to include it so I am looking for a version with it incorporated into it) is the Silver Stork Incubator.
I like CLEAN and NEAT looks. Uncomplicated. I like feminine so it does reflect that we are mom market specialized. I want the logo to evoke a confidence, a bit of 'arrogance' (yes, we are that good!!) and I want it to look like we are big time.
See attached old logo and example of design 'scheme' of the work we've done in the past.