Newly formed boutique law firm in Little Rock, Arkansas, focusing on estate planning and elder law (nursing home/medicaid) in need of law firm logo for use on letterhead, business cards, website, etc.
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Our target audience consists of both consumers in need of planning - everyone from young married with new children to owners of established small businesses to retirees - as well as their professional advisers to whom we do most of our marketing.
Primary font color should be a dark blue. Complimentary colors used as appropriate.
Logo should incorporate the name of the firm and subtitle of "An Association of Professional Organizations".
Logo must NOT include scales, Corinthian columns, or gavels - too cliche and too overdone. Most logos that I've seen and liked (examples below) tended to incorporate the initials of the attorneys, but I'm truly open on this point.