COSTEA PHOTOGRAPHY, INC. / http://www.costeaphoto.com
We are an architectural photography studio based in Southern California and have been in business for 20 years. We specialize in photography of large scale commercial buildings (interiors and exteriors) only (no residential or real estate services).
Most of our clients are large architectural firms (some mentioned on our website) which are very keen to notice a good logo so that's who we really cater to.
As a "culture" we like structured things with a flair, playfull order, simplicity and minimalist design, not unlike the architecture we photograph. I personally live in a loft, I like abstract paintings and travel extensivelly. Now it starts sounding like a personal ad (and I am not available :-)) but I'm just trying to give you sense of who I am since I'll have the privilege to work with you.
We have an artistic eye (hopefully :-)) and have an understanding of good graphic design but we are humble enough to realize that knowing Photoshop and a little Illustrator does not make you a designer more than owning the best camera makes you a photographer. Hence this post.
If you made it this far, I want to thank you for taking this project and it is my hope that you will give it your best. Times have been tough for everyone this year and I know the award is not a huge sum :-) but we'll be happy to plug you in our circles and post your link on our website.
Our target audience is made of large and medium architectural firms nationwide (and some internationally as well). Most of the CEO's are male, 30-50 years old but a lot of the graphic designers and business development people (which are our direct contact and a the actual decision makers) are female so we need to appeal to both. They are all highly educated, sophisticated individuals with a discriminate taste for design as they themselves are in the profession of graphic design.
Some of the firms we are targeting are: Gensler, HOK, WATG, MVE-ARCH and the like so please make us look good :-)
The core idea of this project is to breathe new life into an old image without overdosing and killing it altogether. We have quite a bit of equity in our logo and we don't want to lose that.
The design needs to echo the past but with new energy and a 2010 look. A little goes a long way and your experience and educated opinion on what and how much "new" is needed is what we're looking for. You can use elements from the AI file attached but we'd like to see a change (lots of color options a bonus :-) )
Specifically,we like clean cut design, structure over free-hand, solid over gradients and soft edges, minimalist over "in your face" loud design.
http://www.costeaphoto.com/cpilogoupdate illustrates the direction we're looking for. The first (orange and brown) is our current logo. The subsequent images are progressively simplified (removed lines, turned gradients into solids, reduced the number of elements in the circles and ultimatelly changed the font to echoe the streamlined look.
In a nutshell, we tried a few ideas which you are more than welcome to use if you want as a start and as a direction but COULD YOU PLEASE DO BETTER THAN US :-).
Final art should be vector files: EPS/AI as well as Adobe RGB (let's say) 8x10@300dpi TIFFs. Design in spot color (2 Pantone Colors max if possible).