The core idea of this project is to breathe new life into an old image without overdosing and killing it altogether. We have quite a bit of equity in our logo and we don't want to lose that.
The design needs to echo the past but with new energy and a 2010 look. A little goes a long way and your experience and educated opinion on what and how much "new" is needed is what we're looking for. You can use elements from the AI file attached but we'd like to see a change (lots of color options a bonus :-) )
Specifically,we like clean cut design, structure over free-hand, solid over gradients and soft edges, minimalist over "in your face" loud design.
http://www.costeaphoto.com/cpilogoupdate illustrates the direction we're looking for. The first (orange and brown) is our current logo. The subsequent images are progressively simplified (removed lines, turned gradients into solids, reduced the number of elements in the circles and ultimatelly changed the font to echoe the streamlined look.
In a nutshell, we tried a few ideas which you are more than welcome to use if you want as a start and as a direction but COULD YOU PLEASE DO BETTER THAN US :-).
Final art should be vector files: EPS/AI as well as Adobe RGB (let's say) 8x10@300dpi TIFFs. Design in spot color (2 Pantone Colors max if possible).
http://www.costeaphoto.com , http://www.costeaphoto.com/cpilogoupdate