We are a snow, surf and skate brand that is focused on supporting and expanding the board sport world to engage more people in the culture and community surrounding it. We offer affordable gear as well as high end equipment catering to the needs of every customer we serve. We also have several mobile skate shops set up at community parks where kids can stay off the streets and remain safe. Our online site offers our complete line, but features discussion forums where people can talk with other riders about what equipment works for them and other riding tips to help advance their riding level and stay engaged.
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Our target clients are young extreme athletes (12 to 25 years of age), predominantly male at all levels of skill and engagement in their board sport. Skateboarding is the primary sport and our focus is on the street and park riding done everyday. Snowboarding is our target for the winter and we focus on all styles (park, freestyle and back country) in our support with clothing and gear.
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