EdLabs, a division of Harvard University
We are EdLabs, a research division of Harvard University. We are a non-profit organization that works (like crazy) to close the educational achievement gap that occurs in poor, inner-city schools around the world.
Our research indicates that a well-developed system of incentives and interventions can improve kids' performance in school and keep them from dropping out. This in turn leads to lower incarceration rates, greater academic and financial success as adults, and generally much better lives for the hundreds of thousands of kids who attend the schools we assist.
School officials around the world are learning of our success here in the U.S., and we're being asked to bring our programs to schools everywhere -- so someday, millions of students will have better school experiences and better lives because the Blueprint helped improve teaching, testing, school administration, and classroom environments.
We're about to go big, and we need your help.
Our logo should appeal to and be easily understood by school superintendents, parents, teachers, and kids in grades K-12 (that's 5-18 year-olds) around the world. It will appear on letters to parents, banners that hang in schools, end-of-year progress reports, on kids t-shirts and backpacks, on school websites -- this logo will be seen and used every day in schools that are part of the Blueprint Network.
We need an amazing logo for our program. Please feel free to use any of these 3 names in your logo concepts:
* The Blueprint Project
* The Blueprint Network
* Blueprint Schools
We want to communicate in a clear, iconic, and fresh way that we are smart people with a well-designed plan , and seeing our logo should inspire hope and confidence in teachers, parents, kids, and school administrators.
"Blueprint" is the umbrella under which we house many smaller programs, so the logo for Blueprint needs to have a certain feeling of gravitas and scope and power.
Obviously, the word "blueprint" refers to a very specific type of architectural drawing; we welcome logo designs that draw very strongly from this, as well as ones that don't.
Things we're looking for: power, strength, competence, iconic, clean
Things we're not looking for: messy, cartoony, anything that couldn't be understand by an international audience
Please don't hesitate to PM me if you have any questions. The EdLabs team is very excited to see what you come up with!