Big Shade: clean, powerful and fun logo design

Big Shade

We are developing an e-commerce portal dedicated to - you guessed it - shade. All products related to shade. Sunblocks, zincs, sun shirts, hats, SPF clothing, umbrellas, shade awnings, and more.

Everything related to shade and how to keep shaded from the sun's powerful and life-giving, but potentially dangerous rays.

The site will be primarily a product site but will also have information on skin and the harmful effects of over exposure.

The name / logo will be used on proprietary products we are designing and will be used to private-label a variety of products as well.

Our target audience is everyone that is looking for sun protection in the form of shade. This ranges from children to adults and people from all countries.

Logo should have a professional and enduring look and feel. It should be easy to read and feel like an established company.

Logo needs to be reproduced for the web and on individual products so the brand / logo should be designed to use .com in certain applications.

Big Shade represents both the quantity of the shade (big, lot's of shade) as well as the quantity of shade related products and information offered by the company.

I'm feeling blues and oranges / yellows, but am open to other color variations. The logo should convey the feeling of shade.

Logo needs to be timeless and able to work on both light and dark backgrounds.